Fully 100% of Fortune 100 companies have been spending at least a quarter of their marketing budgets on the mobile market, according to Forbes online magazine. The average user spends at least an hour in the mobile environment each day, and three fourths of this time is spent consuming resources, not talking. If this behavior is any indication of where commerce trends are going in general, then the mobile market is definitely going to open up for many opportunities in the very near future. This will mean more websites that are geared specifically to the world of the mobile phone and tablet. As sites begin to demand a feature set that is more geared to the iPhone and the Android, web hosting companies must follow suit or be left behind in their industry.
Here are just a few of the ways that web hosting companies are adapting to the changes in mobile site trends.
Many web hosting companies are beginning to employ touch services or open up their operating systems to accepting third party apps for touchscreens more readily.
Perhaps the largest new user mechanic that the mobile environment has created is the use of the touchscreen. Because typing on a mobile phone can be difficult for the majority of people because of the size of the screen, many mobile apps operate strictly through the touchscreen or at least offer a touchscreen option.
Many of the most up to date and savvy web hosting companies have begun to facilitate the use of touchscreen technology in their native programs and operating systems, negating the need for website owners to find a third party app for the function. The hosting companies that have incorporated the most plug and play touchscreen applications have found an increase in the number of successful content creators and app developers who choose their platform to host a website.
Real Time with Web Hosting
Both web hosting and mobile site trends have moved towards a real time aesthetic that puts everything on the fingertips of the consumer with no lag. This means that web hosting companies must employ a few techniques.
First of all, hosting companies must be sure that they have servers in locations that will provide the fastest load times and guaranteed uptime. Although servers in remote locations do provide an additional level of safety, the consumer is less concerned about this if he or she cannot access a website on the fly when out on the town. The web host is not blamed for this; the site is. This has caused many slow loading web hosting platforms to lose customers overnight.
The safety mechanisms that many web hosting companies have now include mirrors in different locations around the world and back up servers to ensure an uptime. This has improved the overall infrastructure of the backbone of many server networks, providing mobile users with additional functionality that will last many years into the future.
Mobile Web Site Designs
The responsive website is a necessity for the webmaster in the modern business landscape. As of April 2015, Google has announced that it will begin to de-list sites that do not fully adhere to its responsiveness standards. Not long after that, these sites will begin to disappear from Google desktop and laptop listings as well. As of today, Google alone accounts for over 80% of all of the web traffic that moves on the Internet – to be de-listed by this company is a virtual death sentence, especially for small companies that have yet to establish a loyal audience within their industry.
If this threat of obscurity and commercial death is not enough incentive for these sites to go fully responsive, the loss of interest from customers will be. It is not enough to simply shrink a laptop website any more – sites must now represent themselves differently within the mobile environment than they do on the desktops and the laptops of the world. This means that any web hosting platform that does not deal with a responsive website will likely go out of business very quickly in the coming years. There will be virtually no use for a site that is not fully responsive, meaning that there is no use for the web hosts that have those sites onboard.
The customization of the user experience is paramount in web hosting designs today
Users on the mobile landscape are looking for personalization. The major search engines and social media sites are creating publication platforms that only show entries from family members and friends. Basically, people will have cliques online that are becoming more exclusive as time goes on. Web hosting must abide by the same rules of engagement, at least the ones who are looking to remain relevant over the next five or so years.
Web hosting companies that are on the cutting edge of the industry are finding ways to help website owners incorporate personalization into their websites. The hosting companies that provide open access to the best third party personalization apps are finding great deals of success. This requires an ear that is close to the street in order to keep up with the most successful social apps. It also requires a huge investment in the coding infrastructure of a hosting platform; however, it is usually an investment that will pay off in spades for the future.
The landscape for web hosting and mobile site trends will continue to change, because the market is still wide open for new innovations. As the landscape continues to solidify, there will certainly be many other things that web hosts will need to incorporate into their business models. If you are a site owner, this is definitely good news to your ears. You will be getting increased feature sets for less money. Be sure to keep your ear to the street to take advantage of the new innovations that are sure to come out of the economic and technological trends in the coming months and years.